Case Study 7 – Medialis generated a strategic manuscript highlighting the importance of weight in the management of Type 2 diabetes

The client promoted a medicine for the treatment of type 2 diabetes, one of the key secondary characteristics of which was its beneficial effect on weight.

Though the medicine was not indicated for weight management, Medialis worked with the client to generate a compliant strategic manuscript which constructed robust arguments for adopting an active approach towards weight control in type 2 diabetics and the impact various drug classes had on weight.

The approach here would serve to build the market of drug treatments in type 2 diabetes which provided the added benefit of weight loss.

Medialis managed the key opinion leader management throughout the process.

The example below is the mind map Medialis generated for this particular manuscript and reflects the structured approach Medialis adopts in achieving the strategic objectives of its clients.