Why is Medical Affairs Important?

  • Published literature and studies are 3.5 times more influential than a call from a sales representative.
  • A 1:1 visit from a pharmaceutical physician is twice as influential than a call from a sales representative.
  • Scientific meetings are twice as influential as a promotional symposium.

Jandhyala R (2015)  ResearchGate DOI:10.13140/RG.2.1.1440.8406

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